The Growth Management Model for Business Improvement

Emphasis is placed on the development and optimisation of revenue streams linked to the cost base of the business and this reflects the contribution that effective management has on overall business performance.

1. Business Skill - Finance and Marketing. Our research and experience has shown that many businesses fail to recognised the importance of finance and in particular cash management, and often unrealised potential of their brand and marketing ability.

"Having worked closely with Paul for a period of time whilst he was at Britax I found him to be an incisive thinker with great vision.  In my opinion, the impact he made at Britax was significant, providing the much needed catalyst to move them from an engineering led to a marketing focused business." James Goddard, Chairman The JJ Group www.thejjgroup.com

2. Approach - Management Values and Management Style. The underlying management ethics and morals result in a variety of behavioural characteristics of the organisation and this is demonstrated usually in the management style.

“I worked with Sarah on a number of projects while she was at Greene King and always found her professional, effective and a pleasure to work with. She always showed a good empathy of trade and consumer perspectives and applied this well to the business issues she was handling” Martin Dinkele Senior Partner Cardinal Research www.cardinalresearch.com

 3. Capability - Management Skills and Management Processes. This incorporates the perceived skills of the management team  and effectiveness of the management processes which generally are the structured enablers of robust business management.

"During her time at Greene King Sarah worked on all major brands, including Greene King IPA, Abbot Ale and Old Speckled Hen. She played a driving role in development of these brands into major players within on and off trade market places and Sarah’s ability to operate at both a strategic and executional level played a major part in the success of these brands to date." Fiona Hope Marketing Director Greene King PLC www.greene-king.co.uk

4. Execution - Operations and People Management. For the human factors the Growth management concept becomes increasingly important. A sound commercial strategy is nothing with out oustanding execution and the available skills to deliver success.

“Paul joined us at a time of massive change and brought a refreshing and structured approach to the business. He has an excellent work ethic, driving projects with commitment, enthusiasm and professionalism." Helen Harding Head of Brand Marketing; Bridisco Ltd www.bridisco.co.uk